Dear Readers,

My name is Olga Afanasueva and  I am currently obtaining MSc Degree of International Fashion Marketing at Coventry University London Campus. Prior to undertaking this study I have held a number of workplace positions mostly in Marketing department.

The purpose of this research journal is to conduct it as a sketchbook for my final project in the university – The Great Hat Exhibition 2018. I should be very pleased to find out your interest and comments of my work.